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Search Engine Optimization 2018-06-17T21:59:17+00:00

Search Engine Optimization (SEO)

Pay-per-click advertising

What Is Search Engine Optimization?

Search engine optimization is a marketing approach that focuses on growing visibility in organic (non-paid) search engine results for your website. SEO has many aspects to it from a technical perspective, as well as a creative perspective. For your website to rank high on Google, Bing, Yahoo and other search engines, both of these aspects must be maximized using best practice SEO standards.

What Do Search Engines Consider When Ranking Your Website?

All search engines have algorithms they use to calculate which websites they’ll index and show on their pages. When a user does a search, you want your website to show up when that search is about a topic that is related to the product or services you offer.

Some of the things that help your rankings include:

  • original content that positions you or your company as the authority in your industry
  • compelling visuals that can include infographics, charts, photos and videos
  • relevant internal and external links
  • related keywords throughout the website on the front-end and on the back-end of the website
  • keeping your content fresh and updated
  • good website page load speed and many other things…

There really is so much that goes into optimizing your website so that search engines (especially Google) pay attention to it enough to rank it above your competitors and hopefully, high up on the SERP (search engine results page).

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Google AdWords

Google AdWords is the King in the PPC world right now. Billions of searches are done each day and using it is a must regardless of the size of your company or budget.

Bing/Yahoo Ads

As the second largest network to Google. Bing/Yahoo Ads could be a good option if you’re not getting the results you need from AdWords & your budget allows for additional PPC.

Social & Other Networks

Everyone’s heard about Facebook Ads but did you know that LinkedIn, Instagram, AdRoll and other networks can expand your opportunities and directly align with your goals?

Why Your Site Has To Be Optimized.

Does SEO REALLY Make A Difference?

Search Engine Optimization is all about reaching your audience organically. Meaning, it’s free! Except of course, for what you pay for you, someone in your organization, or a professional agency to implement the SEO strategies necessary to make it work.

Because many people think SEO is “free”, and because most company executives are familiar with the term SEO and the basics of what they think it is supposed to do. They are usually eager to jump right in and make it happen regardless of really knowing:

  1. If it is going to be done right
  2. If it is going to help them reach their goals
  3. How it fits into their overall marketing strategy

Without educated answers to all of these questions. The overarching question about whether SEO can really make a difference is, at best, a guess. However, there is no doubt that with the right digital marketing strategy that includes SEO, good organic search rankings can definitely be a reality.

Here’s A Few Things That SEO CAN Do For You.

  • Build Brand Awareness – If SEO is working well for your website than you should have good placement in Google, Bing, Yahoo etc… Which means you would hopefully be on page 1 of these search engines. Maybe even at the top!
  • Build Credibility & Trust – If you have content on your website that is valuable to your target market there’s a good chance that search engines will recognize this and want to share your site with those who would find interest in what you have to say and offer. Being recognized as an authority and your field can help your search engine rankings.
  • Build Sustainability – If you keep your site updated with quality content, Google and Bing will reward you with good search placement. Time matters with search engines. The longer your site thrives and provides value to consumers the more you will benefit from the fruits of your labor. Also, good SEO practices dictate that you must always keep your site up-to-date. Unlike running a paid campaign that has a distinct start and end date a well optimized site can work for you 24/7.

How Can You Tell If SEO Is Working?

The great part of digital marketing is that there’s several ways to know if your SEO efforts are working.

To start; every website must have Google Analytics installed so that a variety of user data can be viewed and analyzed. This data is imperative to understanding how much traffic you are getting to your website, how long users are staying on the site, what pages and content they are interested in and so many other key details that can help further optimize the site for better rankings.

The other way to tell if your SEO is working is even simpler than complicated statistics, data and graphs. Are you getting calls to your business? How about people filling our your contact form online? Are any of these contacts turning into actual clients and dollars?

Does SEO Guarantee That Your Website Will Rank On Page 1 Of Google? 

Simple answer. NO. SEO cannot be the only thing you do to drive traffic to your website. SEO has to be part of your overall digital marketing strategy. When done right and kept up with consistently it can truly complement all of your other marketing efforts whether online or offline but it cannot be the only thing you do.

In addition, SEO is not a quick fix. It can take quite a bit of time to move up in rankings even if your SEO strategy is perfect. Patience is a virtue when it comes to SEO but it can definitely be worth it in the long run.

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