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Responsive Website Design 2018-06-27T19:16:45+00:00

Responsive (And Mobile Friendly) Website Design

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What Is Responsive Website Design?

Responsive website design is one that responds (or changes) based on the needs of the users and the device that they’re viewing it on – whether that’s a computer monitor, laptop, tablet or mobile phone.

If truly responsive. Your website should adjust for, look good on, and perform well on any device. So for instance, say your company website home page has a large photo slider up top along with a three column layout below that. If truly responsive, when this same site is viewed on a mobile phone, the columns would change from three to one. The text size would adjust down for the smaller screen and unnecessary images might be hidden so they don’t interfere or compete with the more important information on the site’s smaller display.

Why It’s Essential For You To Have A Responsive Website  

So, in this day and age you don’t really have a choice about whether you should or shouldn’t have a responsive website. You HAVE TO HAVE ONE.

Now, we don’t want to be dramatic here but let’s put it this way. If you care about your customers, and you care about ranking with Google/Bing/Yahoo etc. Then a responsive website is a must. The ONLY caveat to this statement is, when thinking about mobile, if you have a website that is so large and full of content a custom designed APP might be a better alternative for your users instead of trying to make your full website work responsively on mobile.

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Mobile Website Must

According to their report, 62% of companies that designed a website specifically for mobile had increased sales.

Econsultancy

Desktop vs Mobile

39% of a user’s time is on a desktop platform, and 61% of a user’s time is on a mobile platform.

Global Mobile Report

Optimization Is Key

As many as 74% of users may return to a website again if it is properly optimized for mobile usage.

Google 

What Defines Good Responsive Website Design?

8 Things Your Responsive (Mobile Friendly) Website Design Needs To Include

Over 50% of people use their mobile phones or tablet to access the internet. That means that web developers and companies like you, have to think about the end-user and how they are viewing your content. Some important things to keep in mind include:

1. Minimize to Maximize – It’s quite likely that all of the content you have on your desktop website is not needed or required on a mobile phone or tablet. Pre-planning for a responsive design to fit on a smaller device is important in order to avoid someone bouncing of your website due to terrible usability.

2. The Most Important Information Must Be Up Top – When searching on a smart phone, often times people literally want to locate a business or website and find the phone number or address quickly. So it’s important that the most information you want your user to have is prominent and at the top of the device screen.

3. Call-To-Action – This can go for desktop design, landing pages and on mobile sites or apps. Is there a clear call-to-action? What do you want the viewer to do? Whatever it is, it has to be a “no brainer”.

4. Scalable & Optimized Graphics – Every photo and graphic on your site must be scalable and/or optimized. The trick is to get have a great looking image at the smallest size so the load time is as fast as possible. Fast load-time of your website is just one of the many things that all search engines consider when ranking your website. PLUS, sharp looking graphics and photos make the user experience much better.

5. Buttons & Clickable Areas Need To Be Easy To Click – It’s important to put yourself back in the shoes of your user when you think about how they will navigate your website on tablets and mobile phones. There’s nothing more frustrating to people when a button or link is too small to click with your finger. You can’t make your potential customers feel like they have three thumbs when it comes to interacting with your mobile site. The harder it is, the quicker they’ll leave and head straight over to your competitors website.

6. Use Different Versions Of The Same Image – In the past if you wanted a large photo on your website you’d just use that photo across all platforms. Today, responsive design allows for us to use the same image at different sizes so that website page speed and load time is not compromised.

7. Typography Matters – Great looking typography and easy-to-read content is also an essential element to a website that looks great on all devices. If the text looks small on your desktop computer, can you imagine what it will look like on a tablet or mobile phone?

8. Click To Call Is A Must – Phone numbers on the mobile version of your website have to be easy to click to call. Make it easy for people to reach you and they will – with just a click!

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