What Is A Landing Page?
A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. Sounds simple right?
Well, there’s a bit more that goes into it than that. Let me explain…
But First, Why You Need A Landing Page.
Lets’ set up a typical marketing scenario so I can explain the importance of a Landing Page.
Imagine you’ve set-up a Google AdWords campaign. You’ve done your research, determined all of the best keyword phrases, made relevant ads that relate to your keywords, set-up your budget (and the slew of other settings and variables that AdWords allows). And now you’re ready to see the leads start flying in from online forms and actual calls to your business. These are called Conversions.
But hold up!!
When someone clicks on your compelling and wonderful ad, where are you sending them? Where do they “land”? Is where they land going to get you the conversions you need? Does the flow from advertisement to landing page make sense?
I guarantee you that if there is ANY disconnect between the Ad and the Landing Page. You will lose the person.
So, if you are going to invest the money into Google AdWords, Bing/Yahoo Ads, Facebook Advertising, you have to have a great landing page. Otherwise you are just wasting your money.