Pay-Per-Click Advertising Explained
Many people don’t understand what pay-per-click advertising actually is. The name can seem obvious, but what it encompasses and how it works are not something that most people feel well versed to explain.
At Curley Digital, we LOVE pay-per-click advertising. Especially Google AdWords.
But before we get into that, let us provide a definition.
What is Pay-Per-Click Advertising?
We’re going to keep this simple because we think Wikipedia has a perfect basic definition of pay-per-click.
Here it is…
“Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
Pay-per-click is often associated with search engines like Google AdWords, Bing Ads & Yahoo: Search Ads. Facebook Ads also classify as PPC.
In the case of Google, Bing and Yahoo, you’ll sometimes here pay-per-click referred to as search engine marketing (SEM) which can be confusing, but they mean the same thing.