Pay-Per-Click 2018-07-07T14:00:52-04:00

Pay-Per-Click (SEM) Advertising

Pay-per-click advertising

Are You Missing Out By Not Doing Pay-Per-Click Advertising?

There are so many choices when it comes to promoting your business today. Do you continue to put money into traditional advertising vehicles like direct mail, television and radio, or do you put all of your dollars into online efforts like search engine optimization (SEO), pay-per-click advertising, social media and email marketing? Or maybe the right thing to do is to split your budget by doing some of both.

Today’s marketing landscape would have you believe that you have to be everywhere all of the time. Unless you’re a huge company with a substantial budget this is not reality. Even if it were, should you be everywhere? Are you potential customers everywhere too? Maybe. But probably not.

Perhaps what you really need to do is explore Pay-Per-Click advertising. One of the best ways to get leads and conversions available to businesses today!

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Google AdWords

Google AdWords is the King in the PPC world right now. Billions of searches are done each day and using it is a must regardless of the size of your company or budget.

Bing Ads

As the 2nd largest network to Google. Bing Ads may be an option if you’re not getting the results you need from AdWords & your budget allows for additional PPC.

Social & Other Networks

You’ve heard about Facebook Ads but did you know that LinkedIn, Instagram, AdRoll or other networks can expand your opportunities & directly align with your goals?

What IS Pay-Per-Click Anyway?

Pay-Per-Click Advertising Explained

Many people don’t understand what pay-per-click advertising actually is. The name can seem obvious, but what it encompasses and how it works are not something that most people feel well versed to explain.

At Curley Digital, we LOVE pay-per-click advertising. Especially Google AdWords.

But before we get into that, let us provide a definition.

What is Pay-Per-Click Advertising? 

We’re going to keep this simple because we think Wikipedia has a perfect basic definition of pay-per-click.

Here it is…

“Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

Pay-per-click is often associated with search engines like Google AdWords, Bing Ads & Yahoo: Search Ads. Facebook Ads also classify as PPC.

In the case of Google, Bing and Yahoo, you’ll sometimes here pay-per-click referred to as search engine marketing (SEM) which can be confusing, but they mean the same thing.

So Back To Wy We LOVE PPC

Well the simple answer is this. IT GETS RESULTS FOR OUR CLIENTS. Specifically, we are huge fans of Google AdWords because with a well-constructed AdWords campaign we can get the phone ringing as well as drive form conversions.

Our clients LOVE when their phone rings or they get online leads. Wouldn’t you?

Now you may be thinking. “This whole pay-per-click thing sounds like it could be expensive.” And, you could be right IF you don’t have the right agency managing your account. With the RIGHT agency in control pay-per-click advertising can literally be the difference between the same ‘ole, same ‘ole and ground breaking growth in revenue!

Curley Digital Marketing is the Agency that can get this done for you. Plus, we are Google Adwords Certified!

Google AdWords Certified

Are You Ready For Your Business To Blast Off!

Through Creative Ideas, Innovation & Experience We Can Help Make It Happen.

Let’s Get Started!