Loading...
Email Marketing 2018-07-10T14:57:57+00:00

Email Marketing. Essential To Your Marketing Strategy.

Pay-per-click advertising

Email Marketing. More Relevant Than Ever!

We have been in the digital marketing business for eighteen years and pretty much from day one, people have been saying that email marketing is dead or dying. In fact, according to a 2018 SuperOffice report, that thought seems to still be alive and well. The SuperOffice report states that “59% of B2B companies do not use email marketing.” Which is crazy when you take into account some of the results of this same report such as:

  • For every $1 you spend on email marketing, you get MORE THAN $43 in return.
  • 26% of marketers cite email as the channel that makes THE BIGGEST impact on revenue.
  • 45% of B2B marketers say email is THE MOST EFFECTIVE digital marketing channel.

So ignore the critics. Email marketing is not dead! It’s alive and well and if done right. Can be a VERY profitable channel for you and your company.

So if email marketing is not a part of your overall marketing strategy you may want to re-think that. Not only can consistent email communication help you develop relationships with people. Once they trust you, it can help you move those people from potential buyers to actual buyers of your products and services. And hopefully, a relationship that lasts for years to come.

Got A Question?
Get A Quote

BUILD RELATIONSHIPS. KEEP RELATIONSHIPS.

CONTACT US

Global Email Users

In 2017, global e-mail users amounted to 3.7 billion users. This figure is set to grow to 4.1 billion users in 2021. 

Statista

Impact On Revenue

26% of marketers cite email as the channel that makes the biggest impact on revenue.

SuperOffice

Email Strategy

Email list segmentation and personalized emailing were the most effective email strategies of 2017.

DMA

How Email Marketing Can Help Your Business.

Why Email Marketing Is Important To Your Online Marketing Plan

For some reason many companies just skip right over, or don’t even think about email marketing when they are deciding where to spend their online budget. Could it be that we have this belief that any technology that has been around for years is probably outdated? This could very well be the case, however, for those who are engaged in email marketing. The results are impressive. Consider this…

89% of Marketers (using email marketing) said that email was their primary channel for lead generation (Mailigen)

Wow! That’s a pretty telling statistic. If companies using email are getting such great results, shouldn’t we all have an email strategy?

The Different Types Of Emails 

There’s a lot of different types of emails you can and should send if it is relative to your business goals. Here is a list of a few of the most important ones. However, the sky is the limit as far as ideas of types of emails you can test. In addition, not only should you test the content and type of email but you should test things like subject lines, which day to send out, time of day and much more.

  • New Content Announcement Email – This type of email is used to describe and promote an offer. Perhaps you are having a sale, launching a new webinar or offering a free trial of your product or service. A new content announcement email with a single offer and strong call-to-action is the way to go.
  • Product Update Email – This is a good way to keep your audience updated on the latest features and functionalities of your product. These emails are not as exciting as an offer email but if done right they can be very helpful to your consumer. Keep the new feature descriptions short, have a simple graphic showing the feature and if you need to describe anything further. Provide a link to a page on your website that goes into more detail.
  • Newsletter or Magazine Format Email – These emails are a great way to stay “top-of-mind” for your audience. The best way to present these is to include a few different topics. Have a nice image with headline, a brief description of the article and then a link for people to click and read more on your website.
  • Invitation to An Event – Promote an upcoming event you’re holding with an email invitation. These are easy to create by including a compelling visual or two, listing a few benefits of why they should attend and having a strong call-to-action that encourages registration.
  • Dedicated Email – Want to send a nice friendly welcome all new members of your email list? Have a list of event registrants that need to have the latest updates about the event? A dedicated email to those lists can be very effective.

Partner/Co-Marketing Email – Co-marketing is when two or more companies partner together to achieve a task that all will benefit from. What’s great about this type of email is that you each can benefit from the other companies list. Before an email like this is sent out. It’s important that everyone is positioned in the email to benefit from this arrangement and has proper representation.
Social Media Email – If you are the admin for a LinkedIn Group or Google+ Events you can send out an announcement that goes directly into a LinkedIn user’s inbox and with a Google+ Event it will go directly into the users’ email box. This is a way to speak to these audiences without collecting email addresses or creating lists. However, you need to be cautious about implementing this approach because it can be seen as intrusive. Almost like receiving a cold call on the phone.
Internal Updates – For some companies it can be really helpful to give your employees updates on topics relevant to the company and to them personally. A monthly internal email can keep people “in the know” and help all employees feel like they are thought of and valued.
Transactional/Confirmation Email –  Any time someone purchases something off of your website. They should receive an automatic confirmation email. This gives people the assurance that their order went through with no problems. These emails should be straight-forward and only include the details of the transaction. In some cases we have seen companies use the bottom of the email to provide a discount on an additional order or a some text that tries to upsell related products. But in general, keep these email simple and easy to read.
Transactional/Form Submission (Thank You) Email – Whenever someone fills out a form on your website they should get a thank you email. If the form completion promised the download of an e-book. Then the thank-you email should include simple “thank you” verbiage and the link to download the e-book. Whatever you promised for completing the form – you must deliver in the thank you email.
Transactional/Welcome Email – Welcome emails are a great opportunity to further introduce your company and to provide more information to the people who have signed up for whatever offer you gave to them. There should be a specific welcome email tailored for each offer you have so it makes sense to the user. Think of it this way. If you owned a brick-and-mortar store and someone walked in who had never been to your store before. How would you welcome them? What would you say to them to make them comfortable so they would proceed further into your store. That’s what you have to accomplish with a welcome email.
Lead Nurturing Email – Depending on the specific action a person took to provide you their email address. You may want to enroll them in a lead nurturing campaign. This is a series of emails that go out over a specific time period that contain useful and targeted content. Lead Nurturing Emails area all about building relationships so that eventually that person will “Like, Know and Trust” you enough to buy from you. What’s great too about these emails is that as you analyze the results, you’ll become more educated about what these folks find interesting so that you can provide more content like that to them over time.

We’re Experts At Email Marketing

Let Us Help You Benefit From An Effective Email Marketing Strategy.

Let’s Get Started!