Every company we talk to believes that they must be on social media! They don’t always know why, but they think it is something they have to do because “everyone else is doing it”.
As a digital marketing agency, we agree, you must be on social media in MOST cases. What do we mean by this?
Well, lets just say that there’s a few things that need to be in order before a company delves into the world of social media otherwise, our “blunt” suggestion; just forget it.
Here’s 3 reasons NOT to use social media.
You have no marketing plan and digital marketing plan
If you haven’t spent the time to truly understand your market and you don’t know where your prospects spend their time either online or offline. Then most marketing you do will be akin to throwing spaghetti at a wall and hoping some of it sticks. It’s basically a waste of time, resources/money et…
So don’t even think about doing social media until you’ve figured out who you are marketing to and where you can go to attract them to your Brand, products and services. If you don’t know where to start to come up with a plan. Utilize an outside source like Curley Digital Marketing to help you write a plan.
You don’t have someone dedicated to managing your social media
This is extremely important. It can’t be a side job that is thrown on someone’s plate to do – in addition to the million of other things they have to do for their primary job.
Whoever manages social media within your organization has to be able to dedicate time on a consistent basis to making your presence on social media grow. So, not only do they need to know what the overall marketing and digital marketing strategy is, they need to develop an editorial calendar of content that will support the strategy, create the assets required for that content and then CONSISTENTLY post on the platforms that are being utilized by your prospects.
How to make life easier with the right tools
To make things easier, there’s social media management tools like Buffer, Hootsuite or Edgar that allow you to automate posts across social media platforms. What’s great about these tools is that it allows for planning ahead. You can create your posts and then schedule them to auto-launch. Again, this takes having a content plan in order to be consistent in the first place. Consistency is key to building social media engagement.
You believe social media will bring you instant, qualified leads
If you asked us several years back. We’d tell you, “yes you can get qualified leads from Facebook very easily”.
But, a few years ago was a LONG time ago in the digital world and what was true then, is basically hogwash now. There’s many things that social media can do for you but getting quick, fast, qualified leads is not usually on that list.
Today’s social media world is super cluttered. Everyone is vying for eyeballs so now you can’t go on Facebook, Instagram or other platforms without being bombarded with sponsored ads. Especially because re-targeting is in full effect. You know how you were googling couches and went on the Wayfair website and then all of the sudden your Facebook feed is full of ads for Wayfair? That’s re-targeting. And it’s just another thing that can prevent YOU from being seen.
So. reset your expectations for what results you can get from social media.
TODAY, it’s all about building relationships and growing community around your brand. When you do that. That’s when engagement will happen and people will begin to like, know and trust you. And hopefully, eventually buy from you.
How long does it take to build relationships and community? That depends. How much time are you willing to invest in making it happen? We’ve seen brands build at a good clip within 6 months to a year but mostly, we’ve seen it take several YEARS to build a proper, engaged audience.
So, stop expecting it to happen in one month, two months or even six months. Settle in for the long haul by making a plan and sticking to it!
If you remember anything from this blog. Remember two words. PLANNING & CONSISTENCY over time.